This article outlines key data quality requirements and recommendations to help ensure product data meets PlaceMakers & Mico standards.
Product description:
These fields combine to create the Trade Item Description:
| Attribute Name | Required | What to enter |
| Brand Name | Yes | The product's brand name as on packaging |
| Sub-Brand | If applicable | Second level of brand within parent brand |
| Functional Name | Yes | What the product is, example 'Paint Brush', 'Screw Driver' |
| Variant | If applicable | What makes the product different, such as colour, size ('Black', '15mm') |
| Net Content | Yes | The amount in the pack as on label ('2' for 2 litre) |
| Net Content UoM | Yes | The unit for the net content ('Ltr' for 2 Ltr) |
| Trade Item Description | Yes | Combines the above attributes |
Example:
| Brand Name | Sub-Brand | Functional Name | Variant | Net Content | Net Content UoM | Trade Item Description |
| PlaceMakers | Paint Brush | Black | 1 | EA | PlaceMakers Paint Brush Black 1 EA | |
| Mico | X Power | Screw Driver | 15mm | 2 | Pack | Mico X Power Screw Driver 15mm 2 Pack |
- Write text in proper case, for example “Paint Brush"
- Avoid writing in ALL CAPS
- Write descriptions in full, for example "Stainless Steel"
- Avoid using abbreviations, for example "SS"
Online Marketing Attributes:
| Attribute Name | Required | What to enter |
| Features & Benefit | Yes | Up to ten key features or benefits E.g. Quick-drying formula; Low odour; Suitable for interior and exterior use |
| Marketing Message | Yes | A customer-facing description highlighting the product's key selling points. |
Declarations:
Building Product Information Requirements (BPIR) apply only to designated building products manufactured in, or imported into, New Zealand:
| Attribute Name | Required | What to enter |
| BPIR Class | Yes, if applicable | Class 1, Class 2 or N/A |
| BPIR Info Location | Yes, if applicable | Location where the website link to BPIR data is displayed - On Package, On product itself, Displayed near or Not possible to display |
| BPIR Info Weblink | Yes, if applicable | The web address where the product's information and warranty documents are published |
Hazardous/Dangerous Goods:
Attributes to be filled only if product is classified as hazardous and/or dangerous. The information is available on your Safety Data Sheet (SDS).
An in-depth guide for completing dangerous and/or hazardous goods can be found at: Entering Dangerous/Hazardous Goods Data Attributes in Shared Products