You can now add the GS1 Wordmark to your QR Code Powered By GS1 for stronger global recognition. It signals to your customers that your QR code is smartphone-ready and will scan at the point of sale.
Our terms and conditions have been updated to include guidance on using Wordmark. View updated Terms & Conditions.
What is a Wordmark?
A Wordmark is a 'trademark consisting of a word or text, often graphically stylised, used to identify a company, product, or service'.
What does the GS1 Wordmark look like?
This displays as ‘GS1®’ above your QR code when you download a graphic from MyGS1.
Can I choose not to include the Wordmark?
Yes, you can untick the 'Include GS1 Wordmark' box when downloading a barcode graphic in MyGS1.
Why should I use it?
Including the GS1 Wordmark makes it easier to quickly identify that the QR Code is different from a regular QR Code, as it can be scanned at checkouts as well as by a smartphone.