New Zealand's Grocery retailers rely heavily on accurate product information to manage tens of thousands of products, from thousands of suppliers. It's complex! That information feeds their DC, their warehouse systems, their procurement processes, their marketing campaigns and online fulfilment centres. So getting that information right, up front, is critical to your brand thriving in this complex environment.
Even if you only supply one of the big retailers, ProductFlow is still the preferred approach
It's a one-stop shop: Retailers expect that products ranged with them have their barcodes verified, and high quality product images are provided -- GS1 does this today and we get hundreds of products through the office each week. ProductFlow simply extends this same process to also allow you to enter your product master data into the portal - and when we have your physical product we check it's all right We advise you if we find any issues or mistakes (in fact, most of the time, we correct simple mistakes for you so you don't need to!).
It has a broad reach: Having your data loaded and checked in ProductFlow (one place) will mean that good quality information can be used by New World, Pak 'n' Save, Four Square, Gilmours and Trents. The same data can be shared out to Woolworths, Super Value & FreshChoice. This is useful as your brand grows - turning on another retailer or banner to receive your data is super quick.
Your data held with the retailer will improve: As part of the onboarding process, we do get a data extract from Foodstuffs and/or Woolies, and work with you to close any gaps and help you make sure the data is looking better than it was, where possible.
Retailers want good quality information: It helps them to sell your products better. Woolworths is a strong supporter of ProductFlow and it's Foodstuffs' preferred path for suppliers listing new products with them.
Sign up here - onboarding is a quick and easy process. Or have a chat to our friendly account managers who live & breathe Grocery, and can help you out with questions you may have.
Craig Russell craig.russell@gs1nz.org 021 711 070
Chanpreet Singh chanpreet.singh@gs1nz.org 027 337 3772