What is On Pack?

What is On Pack?

On Pack data capture is part of GS1 New Zealand’s ProductFlow service. It is designed to get your label information into the digital world of consumer shopping, by capturing and sharing product label data with your retailer.

Once captured the data is shared with retailers like Woolworths and Foodstuffs and is the only way to get your products label data onto Countdown’s online shopping website.

How is my data collected?

When you send your physical product in for any ProductFlow service, whether it be photography, barcode verification, or data checking, we will capture your products label data for free. 

Just want your on-pack data captured or updated? Simply go to and click on ‘Order Now’ today. 

On Pack only capture includes a fee of $15 + GST for GS1 New Zealand members and $45 + GST for non-members.

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