What is On Pack?
On Pack data capture is part of GS1 New Zealand’s ProductFlow service. It is designed to get your label information into the digital world of consumer shopping, by capturing, verifying and sharing product label data with your retailer.
Once captured the data can be shared with retailers like Woolworths and Foodstuffs and is one of the primary ways to get your product's nutritional and ingredient type information onto online shopping websites.
How is my data collected?
When you send your physical product in for any ProductFlow service, whether it be photography, barcode verification, or data checking, we will capture your products label data for free.
Just want your on-pack data captured or updated? Simply go to https://www.gs1nz.org/services/on-pack-data-collection/ and click on ‘Order Now’ today.
On Pack capture includes a fee of $17 + GST per product for GS1 New Zealand members and $33 + GST per product for Single Number Members.
We offer a priority service which aims to have a one business day turn-around from when we receive the product. The fees are $28 + GST per product for GS1 New Zealand members and $50 + GST per product for Single Number Members.
V 1.4 Last updated 28 April 2026