Responsibility for GTIN allocation
Generally, the responsibility for GTIN allocation remains the same in all situations i.e. the brand owner is responsible.
However, where DataBar barcodes are used on loose fruit and vegetables that may be sold with no visible branding the following rules apply in the Australian and New Zealand markets only.
- Where the fruit will go to market branded the brand owner is responsible for allocating the GTIN
- Where the fruit will go to market with no brand the packhouse is responsible for allocating the GTIN
- A separate GTIN is required for each variety going through each packhouse
- e.g. 2 varieties that could go through any of 3 packhouses = 6 GTINs
Examples
- Grower Green supplies 3 varieties of fruit branded “Grower Green” that could go through either of two packhouses
- Grower Green is responsible for GTIN allocation
- 3 varieties (A, B & C) x 2 packhouses = 6 GTINs
- Grower Green has 6 separate sets of labels printed each with 1 GTIN
- The grower provides 3 sets of labels to each packhouse i.e. each packhouse receives 1 set of A, B & C labels
- The packhouse applies the labels 1 to each variety
- Grower Green supplies 1 variety of unbranded apples to Grower Brown who sends them to market under the “Grower Brown” brand and uses 3 packhouses
- Grower Brown is responsible for GTIN allocation
- 1 variety x 3 packhouses = 3 GTINs
- Grower Brown has 3 sets of labels printed each with 1 GTIN
- The grower provides 1 set of labels to each packhouse
- The packhouse applies the labels 1 to each variety
- Grower Brown is responsible for GTIN allocation
- The Max Value Supermarket Company orders 100 pallets of Fuji apples and 75 pallets of Braeburn apples for sale unbranded
- The packhouses filling the order are responsible for GTIN allocation
- 2 varieties at each packhouse = 2 GTINs at each packhouse
- Each packhouse has 1 set of two labels printed each with 1 GTIN
- The packhouse applies the labels 1 to each variety
- The packhouses filling the order are responsible for GTIN allocation
In all cases, the usual channels of communication that have been used in arranging the sales and confirming the orders are used to advise customers of the GTINs that have been allocated.
Customers are responsible for populating their databases with the GTINs. GS1 barcode verification reports are required in all cases.
A grower who supplies fruit to a country other than New Zealand or Australia may use any one of the GTINs used within Australia and New Zealand provided any PLU printed on the label is usable in the other target market. If it is not a new separate GTIN is required.
Version 1 18 November 2018