Best practice for Product Descriptions

Best practices for entering product descriptions


In the National Product Catalogue, (NPC) the ‘trade item description’ is an important attribute and the cross industry best practice is to construct it as follows: ‘Brand’ + Sub-brand’ + ‘Functional Name’ + ‘Variant’ + ‘Net Content’ (where applicable).

Your trading partners rely on accurate and consistent population of the descriptive attributes ‘Brand’, ‘Sub-brand’, ‘Functional Name’ and ‘Variant’ to provide unambiguous and full product descriptions. This allows the flexibility to use individual attributes or combinations of attributes for varied description and search function requirements.

For details on how the 'Functional Name', 'Variant' and 'Sub-brand' fields should be populated, as well as real-life examples, please take a look at the attached document.



Created:  Mar 2013                                                Last Reviewed:  8/01/2020


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