What are the GS1 Image File Naming Rules for marketing images?

Media Library uses the GS1 Standards for Image File Naming. This means that all images loaded to Media Library must have filenames which adhere to these requirements. Below are examples showing how marketing images must be named for them to load to Media Library. For examples on planogram images please go here


  • Normal resolution images - These are defined as being between 900-2400 pixels on the longest side. (e.g. 900 x 900, 600 x 900 or 900 x 600)
  • High resolution images - These are defined as being between 2401-4800 pixels on the longest side. (e.g. 2401 x 2401, 600 x 2401 or 2401 x 600)

GS1 Marketing Image Naming

Real Examples

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