How does my Foodstuffs buyer get my product information?

The below is specific to Foodstuffs.

It is important that you maintain communication with your Category Manager/Banner Manager/Store Manager throughout your product introduction. The below process outlines what happens to your data once loaded to the National Product Catalogue, and how it is made visible to the Foodstuffs business.


  1. Your product data will flow from the National Product Catalogue to Foodstuffs' Product Information Management (PIM) system, Hybris.
  2. Your Category Manager/Banner Manager/Store Manager will need to request that your product information is "enriched" by the Foodstuffs' National PIM team*. We recommend you ensure they've done this.
  3. Foodstuffs' National PIM team enrich the product information (usually within 48 hours) and it is made available to your Category Manager/Banner Manager/Store Manager.


* Important Note: If your Category Manager/Banner Manager/Store Manager does not request that your product information is enriched, your data will not be pushed through to them.

If you simply contact the National PIM team directly, they will still ask for confirmation from your Category Manager/Banner Manager/Store Manager before enriching your product information.


Version 1.1 – Updated 21st April 2017

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